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MARKETING ON THE INTERNET
Second Edition
Jill Ellsworth and Matthew Ellsworth
464 pp., 1997
ISBN 0-471-16504-2 Wiley
Order No. CS-2181 $24.95
This A to Z guide to marketing on-line gives you detailed instructions on everything you need to sell your product or service on the Internet.
It covers everything from getting a business connection to the Internet, to building a multimedia Web site, to getting information about your customers, to safely conducting electronic transactions, etc...
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INTERNET MAILING LISTS NAVIGATOR
A Guide For Windows Users (includes CD ROM)
Vivian Neou
480 pp., 1995
ISBN 0-13-193988-2 Prentice Hall
Order No. CS-2222 $39.95
Contains everything needed to keep track of the Internet's 1,200+ mailing list and choose which ones to subscribe to. There's a completely up-to-date list, organized by interest areas, with detailed descriptions of the subject matter covered by each list on diskette; indexed and hyperlinked for easy retrieval. Includes free Internet e-mail package.
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THE MOSAIC NAVIGATOR
The Essential Guide to the Internet Interface
Paul Gilster
256 pp., 1994
ISBN 0-471-11336-0 Wiley
Order No. CS-2144 $16.95
With Mosaic you can browse through documents that are linked with Hypertext, download graphics and sound files, and with the right equipment, even access and play back full motion video clips. This comprehensive reference tells you how to find, install and use Mosaic as well as help you unlock the power of Mosaic, the amazing new Internet tool.
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THE INTERNET TELEPHONE TOOLKIT
(includes CD ROM)
Jeff Pulver
204 pp., 1996
ISBN 0-471-16352-X Wiley
Order No. CS-2149 $29.95
A pragmatic overview of the new technology, called Internet Telephony.
It tells what you can do with it, what are the disadvantages of current technology, what the future holds for this industry, and more. Background on leading products in the area is also provided along with directions for using them.
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FINDING IT ON THE INTERNET
The Internet Navigator,s Guide to
Search Tools and Techniques
Second Edition
Paul Gilster
379 pp., 1996
ISBN 0-471-12695-0 Wiley
Order No. CS-2146 $24.95
Revised to reflect the dramatic growth of the Internet, this edition explores the new generation of the graphically-based search tools designed for the World Wide Web and the Internet. It also features updated coverage of traditional UNIX search tools along with how each tool works by research strategies to make each search as valuable as possible.
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